Do you want to Build A brand that’s real, creates connection, and outlasts the changing trends?

Emmy Singer and client working together to at a table for the brand strategy and building process

A great brand starts with a solid foundation. Before we get to the pretty stuff (which we do love!), we need to give some time and intention to strategic messaging and planning.

A brand strategy map is the essential center of your unique brand. All fun and fabulous things come from this first, important part of brand building.

putting your brand/idea/business out into the world is more than just some pretty Instagram posts…

Brand Strategy Map visual for Emmy Singer. Strategy is at the center create offshoots of voice, personality, aesthetics, cohesive content, website copy, social media, and email newsletters
Emmy Singer holding an iPhone showing the Instagram profile of a brand she built, Inner Light Yoga Nashville
Emmy Singer's Custom Strategy Map showing main marketing messages and other brand elements

This custom strategy map gives you clarity, confidence, and cohesive content. All things needed for a meaningful and purposeful brand.

As a result? What you have to share will resonate with your ideal audience and the community you want to build.

  • Who You Are

    When we get to the heart of the story you want to tell, your brand comes alive. Knowing your purpose and personality gives you the language to share your story, and sharing your story is what connects you to an aligned audience.

  • What You Do

    The unique and awesome thing you have to share is something that can bring goodness to our world. Being able to clearly define it and the ways it positively impacts people is how your brand grows.

  • Who You're Talking To

    People relating to actual people is essential, even in today's AI world. Your brand resonates and builds connection when you can envision and speak directly to those who will be moved by what you're offering.

Let's Build Something Great

  • Emmy is a dream to work with. As someone who hates promoting my work, Emmy helped me strategize a plan that felt helpful and authentic to me. She is also so great at seeing the big picture of my plan. She helps me to stay socially conscious and every interaction is done with a bit of fun!!

    S.J.C.

  • Emmy brings her genuine self and pours her passion into her work. She has a gift for putting beautiful words together. She is also very receptive and responsive to feedback. She takes a partnership approach, taking in not just my direct input, but also marinating on my questioning and wondering together.

    Sara, Anchor Within Coaching

  • Working with Emmy brought focus to the part of our practice that we really love. Emmy consistently brings energy, care, and curiosity, asks thought-provoking questions and helps us find creative answers that are in alignment with our values as a brand. A unique quality that Emmy holds is deep listening with the intention to understand and find creative solutions.

    Kate + Ruby of the Duality Project

  • Starting a business can be quite overwhelming and intimidating, but Emmy made me feel like I was always in the right place and that my work holds value and meaning. She helped me take all of my big ideas and break them down into manageable pieces. I came away from our time together with tangible action items to propel me forward.

    L. Payne

Being a solopreneur or small biz owner doesn’t have to literally mean
doing it alone.

I’m here as your thought partner and aligned collaborator to create a comprehensive roadmap with clear messaging and strategic guidance to market, elevate, and grow your business.

By crafting strategic communication and outlining cohesive marketing content, I support you in sharing your brand's story. Then you’ve got the tools and skills to build a meaningful business and foster connections within your community.

It’s all put together in a pretty pdf that’s yours to keep. You’ll get:

  • Marketing Messages

  • Launch Outlines

  • Tutorials

  • Recommendations

  • Mood boards

  • A clear list of exactly what to do next

  • And more that’s tailored to you and your biz needs

Emmy Singer's laptop on her desk showing a website that she wrote the copy for.
Emmy Singer working at her desk, sorting brand strategy elements, smiling at the camera.
A close up of Emmy Singer writing a brand strategy document.

And you’re not just set free on your own! We check in, follow up, and work through any outstanding questions or concerns you may have.

My clear communication and thoughtful collaboration skills provide proven methods with real human connection. Our work together is purposeful and relational. You’ll be supported by an accountability partner who’s here for inspiration and growth.

Translate your strategy into an impactful presence

Translate your strategy into an impactful presence

A graphic showcasing Emmy Singer's strategy and copywriting work for Corner of Nashville

Create A website that showcases your whole vibe from every angle

A website is your brand identity calling card. It’s the ideal combo of words and visuals that showcase who you are, what you do, and who you work with.

Every great website starts with a solid strategy. That informs every choice when it comes to design, copywriting, and overall visual presentation.

CORNER OF NASHVILLE had the intention from the start to introduce a team of real estate agents as a cohesive, collaborative, and expert brand.

A graphic showcasing Emmy Singer's brand strategy and copywriting work for Hannah Rose Design
A graphic of Emmy Singer's brand strategy and social media content work for The Coterie Wellness Studio

Deliver a consistent and cohesive presence across all marketing channels

Content creation is your brand’s regular communication, it’s how to tell an engaging story.

HANNAH ROSE DESIGN and THE COTERIE WELLNESS STUDIO were two projects with similar goals: Communicate a feeling of connection and community through visuals, IRL experiences, and online presence.

  • Brand Strategy & Messaging by Emmy Singer

  • Visual Identity and Web Design by Raudhah Rahman

  • Copy Editing by moi, aka Emmy Singer

Some of the brands I’ve had the honor to support and collaborate with…

Clean Dreams Nashville Logo
Lauren Payne Wellness Coaching Logo
n'good company Logo
Inner Light Yoga Nashville Logo
Calibrated Search Logo
Melanie Obitz-Bukartek
Hola Yoga Studio Nashville
Be With Your Body Logo

KhrystYne of Hola Yoga Studio Says:

“I knew I found the right person when I met Emmy because she is first and foremost a great listener. She made the effort to really understand my vision for the brand. Implementing the strategy she created has made me feel more confident that my business is heading down the right path. I can’t wait to collaborate with her again!”

HANNAH ROSE DESIGN SAYS:

“When I launched my company it was such a pleasure to have her expertise. Emmy helped me elevate my branding and copy for my new website. She also connected me to a fabulous woman-owned small business to have the site built. Emmy is thoughtful, encouraging, and kind with all her work. Can’t recommend her enough!”

Emmy Singer working over a desk setting up brand strategy elements like color palettes, font choices and more.
Emmy Singer sitting with a client joyfully collaborating on a brand strategy.

More things are possible

A close up of Emmy Singer and a client putting together brand strategy elements like color palettes and font choices.
Emmy Singer standing a brand strategy inspiration wall explaining elements to a client.

If you’re like “Ok maybe. But also I think I need something else…”
let’s connect!

I offer strategy and content consulting, copywriting, and brand brainstorming sessions. If I’m not the right fit, I’ll tell you and do my best to tap into my rockstar network to find you the right collaborator.