Don’t Quit On Your Hardest Day
Raise your hand if you feel like quitting… 🙋🏼♀️
Or at least if you have ever felt that in one way or another. Life is hard. Parenting is hard. Living through an American election cycle is hard. Running your own business is hard. I have been feeling a lot of Let's Burn This To The Ground energy lately.
I've sent my application into the black hole abyss that is online job postings. I've cried on my therapist's couch. I've made lists upon lists of what ideals and nonnegotiables are in the never-ending quest for work-life balance. I've given myself permission to be mediocre and to be ok with that. Most of all, I know I'm not alone.
Particularly because this is a lot of what I work through 1:1 with my clients. As their collaborator in strategy and copywriting, we find the pieces of the puzzle that are missing, or just not fitting, and we work alongside one another to chart a clear path forward.
Don’t quit on your hardest day.
- Rachel Anderson, founder of Clean Dreams Nashville
Rachel is my friend and client. It's her words that I repeat to myself on a consistent basis. For any OG ILY fans, she was one of our vinyasa teachers. She will literally forever be a part of the studio considering her water broke on the yoga room floor during her second pregnancy while she was teaching. She went into labor 7 weeks early in front of a room full of people, keeping her composure and making sure the studio family was ok before heading to the hospital. Rachel is a powerhouse and she pours that same energy into her growing business.
When Rach came to me feeling overwhelmed and unsure of how to move forward in her business, we got back to the basics. She knew that her business and brand was pivoting over the few years since she launched. The evolution of your brand and your business is a part of the process. When it comes to taking all of the information you're learning, trying to implement, and leaning into change, that is where support is essential to continue growth. Having a trusted and outside perspective helps, as they say, to see the forest through the trees. So we dug back into the foundations of her brand to keep things moving forward.
The Goals:
Refresh the look of the brand to showcase the voice and personality she has honed over the years.
Update the website to clearly communicate who Clean Dreams is, what they do, what makes them unique, and how to work with them.
Create a few backend systems that keep her operations running smoothly to make all client interactions consistent with brand messaging.
The Process:
Rachel's sister Allison VanCleave is a great web designer and it's her skills that brought the visuals to life. I'm so grateful to have a small, trusted circle of web and visual designers* who bring the strategic and copywriting elements to life on the page.
Rachel and I met for weekly 1:1 working sessions. It's a dedicated hour to sit and talk. It sounds simple but there is intention behind it. We dug into what was coming up and how things were going.
I asked questions like:
“Say more…” “What does that feel like for you?”
“How’s that showing up in day-to-day interactions with team members and clients?”
“If you were talking to your most booked client, what would you say specifically to them as an individual?”
I furiously took notes, dictating exactly what she was saying. I then put all those notes through my marketing copywriting filter. This has been built over the years with trusted frameworks and templates that I’ve used successfully for other brands. Those results become the words that go onto the website.
We then got back together for a live editing session. She told me what she thought or felt about a line or a phrase, and we brainstormed other ideas that might fit better. I'm there to offer my strategic perspective on how to deliver a clear message, while she plays the pivotal role in keeping the brand honest and true to its voice and her vision.
It was a collaborative and supportive process that gets across who the brand is, how they make an impact on their clients, and most importantly… It puts their story out into the world.
Every vision, process, and brand is different. The one thing that's for sure is through thoughtful collaboration with real human connection, a brand becomes purposeful and relational. And that creates a lasting impact.
If you need to quit for a few hours, days, or even weeks, go for it. Know that there's someone here to support you when you're ready. I'm rooting for you!
*My go-to gals and trusted collaborators are: